SS20 Burton Sustainability Campaign
Words: Jenna Smith
Art Direction: Ryan Forde
Photography: Jesse Dawson
Design and animation work for the SS20 Burton Sustainability campaign led up by myself.
This was a collaborative effort with the creative director, copy writers, strategists, video team & production. The campaign’s goal was to minimize Burton’s impact on the environment by reducing the amount of resources and greenhouse gasses used during the production of their apparel.
This creative was applied across the board in both digital and in-store experiences.