SS20 Burton Sustainability Campaign

Words: Jenna Smith

Art Direction: Ryan Forde

Photography: Jesse Dawson

Design and animation work for the SS20 Burton Sustainability campaign led up by myself.

This was a collaborative effort with the creative director, copy writers, strategists, video team & production. The campaign’s goal was to minimize Burton’s impact on the environment by reducing the amount of resources and greenhouse gasses used during the production of their apparel.

This creative was applied across the board in both digital and in-store experiences.

Supporting illustrations

Supporting illustrations

Retail window

Retail window

Window wireframe

Window wireframe

Previous
Previous

Burton Olympic Announcements

Next
Next

Assorted Burton Projects