Executed design of the uniform and sideline/fanwear gear, taking creative direction from the Cardinals creative team. This was a full package rehaul including introducing new graphics, color, materials & applications, and numberset.

This uniform takes nods of mirroring the harshness of the desert heat, the shards of sand in a storm, the tan, red and copper that echo both the Desert Cardinal and the commerce that helped built the state. The state flag returns to the jersey through an outline of Arizona. The helmet is a sandblasted matte, with a 3D birdhead logo featuring a copper beak.

This uniform program reflects Fanatics x Nike’s biggest and highest selling product launch ever and its best overall day of merchandise sales so far this year. The “Rivalries” uniform sales accounted for 80% of all sales across the entire Fanatics network of online stores -- including Nike.com, Fanatics.com and NFLShop.com