Provided creative direction as well as executed design of the uniform and sideline/fanwear gear. This was a full package rehaul including introducing new graphics, color, cut & sew, materials & applications, typeface and numberset.

Designed as part of the NFL's new "Rivalries" program and created with the power and unpredictability of a New England storm in mind, the Nor'easter uniform blends the region's natural elements, rich maritime history, and football tradition into a bold, future-forward design.

At the heart of the look is a deep Storm Blue base – rugged, weathered, and worn in, like the coastline after a gale. The color reflects both the unforgiving power of nor'easters and the perseverance of the people who face them head-on.